The first-ever digital
transformation of the buy-to-let property industry.
The first-ever digital
transformation of the buy-to-let property industry.
The first-ever digital
transformation of the buy-to-let property industry.
Overview
Advetum Wealth - Management Dashboard
In 2024, we at Twowords developed a groundbreaking wealth management dashboard that redefined buy-to-let property management for Adventum and its clients. As a first-of-its-kind product in the industry, the primary challenge lay in understanding the business and designing the processes of transforming it digitally to eliminate the middleman—the property manager, ultimately saving clients both time and money.
What difference did we make?
Empowering the Clients
23h
is the average time saved in terms of turnaround time.
93%
of clients feel more confident making decisions independently.
1213
reports generated by 150 clients in the first month.
Preview
The Problem to Solve
What Prompted us to Re-Imagine
the Industry?
What Prompted us to Re-Imagine the Industry?
The buy-to-let industry traditionally operates by assigning each client a relationship manager to guide them through the process. While this method highlights the importance of human interaction, it often results in significant inefficiencies, particularly evident in the countless spreadsheets scattered across both the client’s and manager’s systems. Furthermore, a middleman is usually required to make documents and investments easier to understand—a practice Adventum found unsatisfactory.
3,000+
Spreadsheets were created annually for over 100 Clients
So Much Yet So Less….
Spreadsheets Disrupted the Core Principles of a Consultancy Business
Connection
Disconnected systems compel individuals to extract insights and transfer data in a cumbersome manner manually.
Emotion
Spreadsheets lack the emotional support essential to a consultant’s role. Also, The sheer # of sheets leaves users feeling overwhelmed.
Context
Decision-makers require more context than just raw numbers, but spreadsheets provide minimal or no contextual information.
The Process
How Did we Make a Difference?
Understanding how HNIs Live
The products' target user group was identified as High-Net-Worth Individuals (HNIs). Through an observation inquiry, it became evident that HNIs have distinct lifestyles, making it essential to understand and incorporate their unique needs into the product. This approach ensured that the software provided a truly consultative and personalised experience.
Designing UI That Talks
A key insight revealed that users highly value conversations that carry emotional and intellectual depth. Incorporating this element was crucial to ensure the software provided meaningful and worthwhile interactions.
HNIs Value Prioritization, So Does Our Designs
After extensive research and testing, the information architecture was finalised through exercises conducted on prototypes with the current clientele. The software ensures the right information is displayed in the right place, eliminating users needing to rely on any external tool (such as a calculator). Everything they need to calculate is readily accessible, like this widget that provides growth data alongside current investment details.
Data "Vizard" Saving a HNI's Valuable Time
A significant insight about HNIs is their emphasis on time efficiency. To cater to this, the software prioritized delivering information through charts and graphs, enabling them to quickly identify patterns and gain insights—a task typically outsourced. This approach effectively saves them both time and money, which they highly value.
Designing For a New Mental Model
We developed a mental model aimed at transforming the user’s perception of the company’s operations. The software now assumes the role of a manager, which users would typically outsource. As a result, any tasks that were previously routed through a property manager are now handled directly by Adventum via the software.
My Journey from a Designer to a Real Estate Expert
To create a real estate consultant, we first had to step into the role ourselves. It began with studying over 20 documents and researching the deal flow process, culminating in analysing a client’s case study. By the project's end, we gained real estate expertise and successfully designed a consultant solution.
The Power of Prototypes
How Did We Manage Expectations?
With stakeholders at various levels and a separate development team, aligning everyone was a challenge. To integrate all parties into the design process, we leveraged prototyping not just for validation but also as a tool for ideation. Starting with high-fidelity prototypes allowed everyone to visualise the product, yes, this required additional time and resources, but it was essential to accommodate every stakeholder’s input. These prototypes helped identify features and facilitated testing. Ultimately, three iterations of the prototype were created to refine ideas and validate the product, meeting everyone's expectations.
Results
Making Moves
1st
in the industry to go digital.
100%
adoption among existing clients.
The software, a first-of-its-kind in the industry, achieved 100% adoption among 150 existing clients, leading to the generation of over 1,000 reports in its first month. Although the admin functionality isn’t detailed here, it significantly boosted efficiency, saving the team an average of 300+ hours monthly. This enhanced productivity enables the company to scale operations, anticipating the ability to manage 50 additional clients without increasing capacity.
Innovating Experience
Innovating Experience
Creating empathetic designs, swiftly enhancing business solutions, and transforming lives for diverse individuals, in other words, innovating experiences.
Creating empathetic designs, swiftly enhancing business solutions, and transforming lives for diverse individuals, in other words, innovating experiences.
Innovating Experience
Creating empathetic designs, swiftly enhancing business solutions, and transforming lives for diverse individuals, in other words, innovating experiences.